One of the mantras of the marketing team behind
Star Wars: The Old Republic has been "the four pillars" that make up an MMO: exploration, advancement, combat and story. TOR has made a splash in the MMO community with a marketing emphasis on story, however the recent change in direction,
hinted at by Jake Neri, is what we should be paying attention to. With many months of narrative buzz words behind us, we may be entering a new phase in the news coming out of Austin. Could it be that we are finally approaching the second pillar?
During our
time in San Francisco we were able to watch a live demo of the Imperial Agent and see first hand how combat takes place in The Old Republic. Throughout the demo we were reminded again and again that we were specifically learning about combat and the skills used to dispatch our foes. Later in the evening, Jake Neri reminded us that they knew what the fans were asking for and that the worries of their community would soon be addressed. All of this adds up to a new emphasis on what type of news is being revealed by BioWare and LucasArts.
If this is true, then it also implies a great deal about how information will be presented to us as we continue onward throughout the rest of the development cycle. If we are indeed in the second-pillar cycle of TOR's marketing then it could mean that we need to accept certain things will not be revealed to us about the remaining pillars until "combat" has been thoroughly exhausted. This would mean that learning about "advancement" and "exploration" is something we should not be looking forward to until the combat of every class has been comprehensively addressed.

This could also be implying a great deal about the design philosophy being used to create The Old Republic. We have been constantly reminded that information will not be revealed until they are certain said information will exist in the game. We could be seeing the play-by-play process of development behind TOR, each pillar being focused on one at a time. This would make reasonable sense considering the nature of the project. With the story is being fully voiced by actors from across the globe, they would need a gratuitous amount of time to make sure all of the audio was ready, and the first step in that process would be hammering out the story.
Whether or not this is indeed the marketing philosophy being used for
Star Wars: The Old Republic is something only time will tell. We have heard our fair share of marketing lingo behind the first pillar and hopefully the combat insight revealed by the Imperial Agent demo is a sign of things to come. Either way, it sounds like BioWare and LucasArts are listening to the community and that will hopefully be good news for everyone following The Old Republic.